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Title: Blue ocean strategy: How to create uncontested market space and make competition irrelevant
Author (s): - w. Chan kim, ren e mauborgne
Year: 2005 Edition: 1
Language: English Pages (biblio / tech): 257\257
Print results specs
No ori
Black and white
Paper b5 strong bundling paper book paper paper
Volume sofcover
A must read strategy book for entrepreneurs and practitioners, the blue ocean strategy has stood the test of time This breakthrough work provides insights on how to take advance of "white spaces" in the marketplace and compete against non-competition. The primary argument by chan and mauborgne is that organizations should focus on making markets instead of competing within them. In a classic example, The authors reference cirque du soleil, Who created a high-end market space in the circus business, Creating a new brand of entertainment, Capturing market share and charging a price premium of more than 10 times that of a traditional circus. In an age when markets can be transformed overnight, Blue ocean provides a framework for focusing on the most productive and profitable market segmentments.
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